Find the real referral gap, put a dollar figure on it, compare the options on equal terms, then land the decision.
Selling with DEEPER™, by Decision Forensics™
DEEPER™ Conversation
Cost & ROI
DEEPER™ Decision
Summary
Leave-Behind
Who You're Talking To
What's Driving It?
Tap the one that fits best. This drives the language in the Decision tab and the Summary.
Say This First
Permission Script
"Before we get into any numbers, can I share how I like to run these conversations? I use a decision framework called DEEPER™, built by a decision-making expert I work with. It keeps me from jumping to a fix before I understand how your network really works for you today. I'm not here to sell you a course. By the end of this conversation, I want you to be clear on what your network could be worth and what your next step is."
DEEPER™ Conversation Worksheet
A menu, not a script. Tap a question as you ask it, jot notes as they answer. No pitching yet, this is discovery.
Phase
Questions to Ask
Your Notes
Your Networking Today
Rough numbers are fine. Leave any that don't apply at zero.
What is one new client worth to you?Average revenue from one new client in their first year.
$
How many warm introductions to ideal clients do you get in a typical month?Someone who knows you both puts you in touch. Count only people who fit who you serve.
per month
How many hours a week go to networking that doesn't lead to introductions?Events, groups and coffees that haven't turned into warm introductions or clients.
hrs/wk
What is an hour of your time worth?What you bill, or what your time earns the business, per hour.
$/hr
Reference figures used below (editable)
Warm introductions a month you could be gettingProgram objective: 6 to 10 Key Referral Partners, each sending 1 to 2 warm introductions a month (Ninja Network Building Skills program overview, Daniel Andrews). The low end, 6, is shown.
per month
Share of warm introductions that become clientsReferred opportunities win at 50% to 70%, against 10% to 20% for cold leads (Heinz Marketing, as reported in GrowSurf's B2B Referral Marketing Statistics, 2026). The low end, 50%, is shown.
%
What Today's Approach Costs You
Cost of today's approach, per year
$0
Per month
$0 / mo
How this is calculated
Clients you're missing from introductions$0Networking hours that lead nowhere$0
If Nothing Changes
1 year
$0
3 years
$0
5 years
$0
How this is calculated
Ways to Work Together
Click the program to select it. The return below updates to match.
Options
A year of building business through your network, priced five ways, in dollars.
Benchmarks used for these options (editable)
Structured referral group, first-year feesBNI year-one costs run $1,459 to $2,348: dues, application fee, weekly meals and materials (DIYMarketers, "BNI Membership Cost," April 2026). The low end is shown.
$/yr
Structured referral group, hours a yearWeekly 90-minute meetings, prep and one-to-ones come to roughly 120 to 150 hours a year (DIYMarketers, April 2026). The low end is shown.
hrs/yr
Chamber of commerce duesSmall-business chamber dues typically run $300 to $400 a year (Wild Apricot, "Chamber of Commerce Membership Fees," updated May 2025). The low end is shown.
$/yr
Paid cost to win one clientPaid customer acquisition cost for business consulting: $901 (First Page Sage, B2B CAC by Industry, data January 2022 to August 2025).
$/client
Live session hours in the programSix modules of 75 minutes each (Ninja Network Building Skills 2026 to 2027 schedule). Optional learning labs are not counted.
hrs
How this is calculated
Each option is priced for one year, with your time counted at your hourly value, so the totals compare directly. Per month is each total divided by 12.
Keep doing it alone$0Structured referral group$0Chamber and event networking$0Paid lead generation$0Ninja Network Building Skills$0
The Return
How this is calculated
Talking Points
What's the Hesitation?
Tap the one that fits best. This drives the language in the worksheet below.
DEEPER™ Decision Worksheet
Built from the driver and hesitation you tapped. Pick whichever line fits the moment. If it isn't a yes yet, find the real decision and book the follow-up before you hang up.
Phase
What to Say
Your Notes
Call Summary
Recap for your notes or CRM. Fill in the outcome and next step, then copy.
Copied to clipboard.
Building the Case: a DEEPER™ worksheet for your networking decision.
DEEPER™ is a structured way to think through a decision before you commit to it.
This worksheet prints as the last page when you use "Print for Client" on the Cost & ROI tab.
Phase
Questions to Sit With
Your Notes
What is DEEPER™?
DEEPER™ is a six-phase framework for working through any real decision: Define, Explore, Examine, Pattern, Empower, Release. It's the core methodology behind Decision Forensics™, used across coaching, leadership development and strategy work.
D
Define: name the real problem, and who actually owns it.
E
Explore: what's already been tried, and what else is on the table.
E
Examine: the honest cost or gap, not the assumed one.
P
Pattern: whether this has shown up before, here or elsewhere.
E
Empower: hand the decision back, with real information to decide from.
R
Release: clarity either way, whatever gets decided.
In this app, the six phases are pointed at a professional's decision about how they grow through their network: define the real referral gap instead of the assumed one, examine what that gap honestly costs, and let them land on their own answer instead of being pushed to one.
DEEPER™ was developed by Jen McCorkle, founder of Decision Forensics™ (Jenesis Coaching LLC), and is used across her coaching, consulting and decision-making work. Adapted here for Daniel Andrews, Ninja Network Building Skills.
